Off the radar or right on target? academic research opportunities in logistics and supply chain management that align with industry identified trends

Abstract

As key stakeholders in each other’s work, academics and practitioners can enhance their collective impact by aligning research agendas with practical challenges and translating insights and findings in both directions. We propose and subsequently find a positive correlation between the impact placed on logistics and supply chain-relevant trend topics by practitioners and the volume of academic journal articles on those topics. We find under-researched topics in academic writing relative to their industry impact to include AI ethics, digital marketplaces, edge computing, next generation packaging, computer vision, smart printables and robotics. Mass personalisation, wearable sensors, next gen..